PRIVACY AND DATA PROTECTION POLICY (“PRIVACY POLICY”)
This Privacy and Data Protection Policy (“Privacy Policy“) sets out how Live Longer Better Pte. Ltd., operating as DementiaCare Connect (“DementiaCare Connect“, “we“, “us” or “our“), may collect, use, disclose, store and otherwise process personal data in accordance with the Personal Data Protection Act 2012 of Singapore (“PDPA“).
This Privacy Policy applies when you:
- access or use our website;
- submit an enquiry, request information, sign up for updates, book or request a demo, or otherwise contact us;
- use JUMI or any other digital support tool, content or service made available by us;
- request, attend or participate in a tele-consultation, support session, interview, pilot, survey or feedback exercise; or
- otherwise interact with us in connection with our services.
This Privacy Policy applies to personal data in our possession or under our control, including personal data processed on our behalf by third-party service providers.
By using our website or services, or by providing personal data to us, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Data
In this Privacy Policy, “personal data” means data, whether true or not, about an individual who can be identified:
a. from that data; or
b. from that data and other information to which we have or are likely to have access.
2. Personal Data We May Collect
Depending on the nature of your interaction with us, we may collect personal data such as:
a. your name;
b. your contact details, including your email address and telephone number, where you choose to provide them;
c. information you provide when making an enquiry, requesting support, signing up for updates, booking a demo, filling in a form, or otherwise communicating with us;
d. caregiving, support-related or health-related information that you choose to share with us about yourself or another individual, including symptoms, diagnoses, medications, routines, behaviour changes, safety concerns, known triggers, calming strategies, care history and support needs;
e. records of your communications with us, including emails, form submissions, contact messages, JUMI conversations, support requests, feedback, and records relating to support or tele-consultation sessions where applicable;
f. information you choose to provide in surveys, interviews, pilot programmes, feedback exercises or testimonials;
g. technical and usage data such as IP address, browser type, device type, operating system, pages viewed, access times, referral source, cookie data and similar diagnostic or analytics information; and
h. any other personal data you voluntarily provide to us.
3. How We Collect Personal Data
We may collect personal data:
a. directly from you;
b. when you communicate with us through our website, forms, email, messaging channels, JUMI, tele-consultation sessions or other services;
c. when you provide personal data relating to another individual in connection with caregiving or support;
d. automatically through cookies, analytics tools, server logs and similar technologies when you use our website or digital services; and
e. from third parties where you have authorised such disclosure, where they are permitted to disclose the data to us, or where collection, use or disclosure without consent is permitted or required by law.
4. Personal Data of Other Individuals
If you provide us with personal data relating to another individual, including a loved one, family member, domestic helper or another caregiver, you represent and warrant that you have the authority to do so and, where required, have obtained any necessary consent or authorisation for us to collect, use and disclose that personal data for the purposes set out in this Privacy Policy.
We may require reasonable confirmation of such authority. We may suspend, limit or refuse processing where we reasonably believe that personal data has been provided without proper authority.
You should not disclose more personal data about another individual than is reasonably necessary for the support or service requested.
5. Purposes for Which We May Collect, Use and Disclose Personal Data
We may collect, use and disclose personal data for one or more of the following purposes:
a. to provide, operate, maintain and improve our website, services, resources and digital tools, including JUMI;
b. to respond to enquiries, requests, applications, feedback, complaints and support needs;
c. to understand your situation and provide relevant guidance, support, education, care navigation, suggested next steps or service recommendations;
d. to generate summaries, support outputs or other materials requested through our services;
e. to arrange, manage and provide tele-consultation sessions, support sessions, demos, interviews, pilot activities, events or related services;
f. to communicate with you about your enquiry, requested service, updates to our services or other service-related matters;
g. to monitor, review and improve the quality, usefulness, consistency and safety of our services;
h. to troubleshoot, secure, audit and improve our website, systems and digital tools;
i. to analyse how users interact with our services, including through analytics, service review and usage analysis;
j. where you have requested or consented to receive them, or where otherwise permitted by law, to send you updates, newsletters, invitations, resources or information about our services;
k. to protect the safety of users, caregivers, staff and others, including for safeguarding, escalation and risk management purposes;
l. to investigate suspected fraud, misuse, unlawful activity or breaches of our terms or policies;
m. to comply with applicable laws, regulations, codes of practice, lawful requests, court orders or regulatory requirements;
n. in connection with an actual or proposed investment, financing, restructuring, merger, acquisition or sale of assets; and
o. for any other purpose notified to you at the time of collection or that is reasonably related to the above.
6. JUMI and AI-Supported Tools
Where you use JUMI or any other AI-supported tool made available by us, personal data you provide may be processed in order to generate responses, summaries, support outputs or recommendations requested by you.
We may create, use and retain de-identified or anonymised information for purposes including analytics, internal research, quality assurance, safety review, service improvement, and the development, testing, evaluation and improvement of our digital tools, including AI-supported tools.
This may include de-identified or anonymised chat histories, survey responses, feedback and interaction patterns.
We do not intentionally use directly identifiable personal data for AI model training unless we have notified you and obtained any consent required under applicable law.
Where we use de-identified or anonymised information, we will take reasonable steps to reduce the risk of re-identification.
7. Cookies, Analytics and Similar Technologies
We may use cookies, analytics services and similar technologies to improve website functionality, understand traffic and usage patterns, remember preferences and enhance user experience.
These technologies may collect information such as IP address, browser type, device information, pages visited, time spent on pages and referral source.
You may adjust your browser settings to manage or disable cookies. However, doing so may affect the functionality of parts of our website.
8. Disclosure of Personal Data
We may disclose personal data where reasonably necessary for the purposes set out in this Privacy Policy, including to:
a. our employees, contractors and authorised personnel on a need-to-know basis;
b. third-party service providers that support our operations, including providers of hosting, cloud storage, analytics, communications, email, scheduling, transcription, video, IT, cybersecurity or similar services;
c. allied health, advisory, counselling, support or other professionals engaged by us or requested by you through our services, where applicable;
d. our professional advisers, including lawyers, accountants, auditors and insurers;
e. regulators, public agencies, law enforcement authorities, courts or other authorities where required or authorised by law;
f. parties involved in an actual or proposed investment, financing, restructuring, merger, acquisition or sale of assets; and
g. any other person or organisation where you have consented to the disclosure or where disclosure is reasonably necessary to protect safety, respond to emergencies, investigate misuse, or protect our rights.
Where third-party service providers process personal data on our behalf, we require them to do so subject to appropriate confidentiality, security and data protection obligations.
9. Third-Party Sites and Services
Our website or communications may contain links to third-party websites, tools or services. We are not responsible for the privacy, security or content practices of those third parties. You should review their policies separately.
10. Withdrawal of Consent
Where we rely on your consent to collect, use or disclose personal data, you may withdraw that consent by contacting us using the details in section 17 below.
Please note that if you withdraw consent, we may not be able to continue providing some or all of our services to you. We will inform you if that is the case.
Withdrawal of consent does not affect our right to continue to collect, use or disclose personal data where such collection, use or disclosure without consent is permitted or required by law.
11. Access, Correction and Deletion Requests
You may request:
a. access to personal data we hold about you, or information about how we have used or disclosed your personal data;
b. correction of personal data we hold about you; or
c. deletion of personal data we hold about you.
Requests should be submitted using the contact details in section 17 below. We may require reasonable information to verify your identity before processing any request.
We may charge a reasonable administrative fee for an access request where permitted by law. We will inform you in advance if such a fee applies. We do not charge a fee for correction requests.
A deletion request may not result in complete deletion in all cases. We may retain certain information where required or permitted by law or where reasonably necessary for legal, regulatory, safety, audit, fraud prevention, dispute resolution, record-keeping or business continuity purposes.
12. Accuracy of Personal Data
We generally rely on personal data provided by you or your authorised representative. You should ensure that the personal data you provide to us is accurate, complete and not misleading, and that you update us if it changes.
13. Protection of Personal Data
We implement reasonable administrative, physical and technical measures to protect personal data in our possession or under our control against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.
Such measures may include access controls, authentication controls, secure hosting, encryption where appropriate, logging and monitoring, internal confidentiality obligations and vendor management controls.
However, no method of transmission over the internet or method of electronic storage is completely secure. While we take reasonable steps to protect personal data, we cannot guarantee absolute security.
14. Data Breaches
If a data breach occurs, we will take reasonable steps to contain, assess and remediate the incident.
Where required under applicable law, including the PDPA, we will notify the Personal Data Protection Commission of Singapore and affected individuals in accordance with applicable legal requirements.
15. Retention of Personal Data
We retain personal data only for as long as it is reasonably necessary to fulfil the purposes for which it was collected, or as required or permitted by law.
We may retain personal data for legal, regulatory, audit, fraud prevention, safety, dispute resolution, record-keeping or business continuity purposes.
Where appropriate, we may delete, aggregate, de-identify or anonymise information so that it can no longer be associated with an identifiable individual.
16. Transfers of Personal Data Outside Singapore
We do not generally transfer personal data outside Singapore unless this is necessary for our operations or the provision of our services.
If we transfer personal data outside Singapore, we will take reasonable steps to ensure that the transferred personal data receives a standard of protection that is at least comparable to that provided under the PDPA.
17. Data Protection Officer
If you have any questions, feedback or requests relating to this Privacy Policy or our personal data protection practices, including requests to withdraw consent, access, correct or delete personal data, you may contact our Data Protection Officer at:
Email: dpo@dementiacareconnect.com
We may require reasonable information to verify your identity before processing your request.
18. Changes to this Privacy Policy
We may amend this Privacy Policy from time to time. Any updated version will be posted on our website with the revised “Last updated” date.
Your continued use of our website or services after any update constitutes your acknowledgement of the updated Privacy Policy to the extent permitted by law.
Effective date : 31 January 2025
Last Updated: 10 April 2026