PRIVACY AND DATA PROTECTION POLICY (“PRIVACY POLICY”)
This Privacy and Data Protection Policy (“Privacy Policy”) explains how Live Longer Better Pte. Ltd., operating as DementiaCare Connect (“DementiaCare Connect”, “we”, “us” or “our”), collects, uses, discloses, stores and otherwise processes personal data in accordance with the Personal Data Protection Act 2012 of Singapore (“PDPA”).
This Privacy Policy applies when you:
- access or use our website;
- submit an enquiry, contact form, waitlist request, demo request, pilot request, partnership request or other message to us;
- sign up for updates, resources, events, newsletters or communications from us;
- use JUMI or any other digital, AI-supported or support tool made available by us;
- request, attend or participate in a caregiver support session, care navigation session, demo, interview, pilot, survey, research activity, feedback exercise or other activity connected with our services; or
- otherwise interact with us in connection with DementiaCare Connect, JUMI or any related service.
This Privacy Policy applies to personal data in our possession or under our control, including personal data processed on our behalf by third-party service providers.
By using our website or services, or by providing personal data to us, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Data
In this Privacy Policy, “personal data” means data, whether true or not, about an individual who can be identified:
(a) from that data; or
(b) from that data and other information to which we have or are likely to have access.
Personal data may relate to you, a person you care for, a family member, domestic helper, caregiver, healthcare professional, care worker, employee, representative of an organisation, or any other individual whose information is provided to us.
2. Personal Data We May Collect
Depending on how you interact with us, we may collect personal data such as:
(a) your name;
(b) your contact details, including email address, telephone number, mobile number and messaging contact details, where provided;
(c) mobile numbers, email addresses or other contact identifiers used to verify users, link conversations, manage access and support continuity across interactions;
(d) your organisation, role, job title, relationship to a care recipient, or reason for contacting us;
(e) information you provide when making an enquiry, requesting support, signing up for updates, requesting a demo, joining a waitlist, filling in a form, participating in a pilot, or otherwise communicating with us;
(f) caregiving, support-related or health-related information that you choose to provide about yourself or another individual, including information about memory changes, diagnosis status, symptoms, medications, routines, behaviour changes, mood, sleep, safety concerns, mobility, nutrition, care history, household setup, helper involvement, family caregiving arrangements, support needs, known triggers, calming strategies, communication preferences and what has or has not worked previously;
(g) information about a person receiving care, such as name or preferred name, age or age range, living arrangement, care setting, language preferences, routines, personal history, identity anchors, likes and dislikes, distress triggers, calming cues, and other context that may help provide more person-centred support;
(h) names, preferred names, relationship roles and care-team context of family members, caregivers, helpers or professionals where you provide them, so that JUMI can understand who is involved in the care situation and provide more relevant continuity support;
(i) records of communications with us, including emails, form submissions, contact messages, JUMI conversations, support requests, feedback, interview notes, survey responses, testimonials and records relating to caregiver support or care navigation sessions where applicable;
(j) audio recordings, video recordings, transcripts, chat messages, screenshots, session notes or analysis notes from caregiver support sessions, care navigation sessions, interviews, pilots, demos, feedback exercises or research activities where sessions are recorded or where such materials are voluntarily provided;
(k) care-profile, memory or continuity records generated or maintained through JUMI or related services, including care summaries, episode summaries, prior-chat summaries, safety flags, recurring themes, behaviour patterns, handover notes, suggested next steps and other continuity records;
(l) technical and usage data, such as IP address, browser type, device type, operating system, pages viewed, access times, referral source, cookie data, approximate location derived from technical data, error logs and similar diagnostic or analytics information;
(m) subscription, communication preference, consent and marketing preference information;
(n) billing, payment or transaction information where paid services are offered; and
(o) any other personal data you voluntarily provide to us.
We do not seek to collect NRIC, FIN, passport numbers or residential addresses by default unless this is specifically requested, clearly necessary for a particular service, or separately notified to you.
We may collect photographs, screenshots, video recordings, audio recordings, transcripts, chat messages, session notes or analysis notes where you participate in recorded caregiver support sessions, care navigation sessions, interviews, pilots, demos, feedback exercises or research activities, or where you voluntarily provide such materials to us. Where we record a session, we will notify participants and obtain consent or rely on another valid basis permitted by law. Recordings and related materials may be reviewed or analysed for purposes such as support follow-up, note-taking, quality assurance, internal learning, safety review, service improvement, pilot evaluation, and the development, testing and evaluation of JUMI or related services.
We ask that you do not provide more personal data than is reasonably necessary for the purpose of your interaction with us. You should not use website forms, general email channels or JUMI for emergencies or urgent medical situations.
3. How We Collect Personal Data
We may collect personal data:
(a) directly from you;
(b) when you communicate with us through our website, forms, email, messaging channels, JUMI, caregiver support sessions, care navigation sessions, demos, pilots, interviews, surveys or other services;
(c) when you provide personal data relating to another individual in connection with caregiving, care coordination, support or participation in a pilot or programme;
(d) automatically through cookies, analytics tools, server logs and similar technologies when you use our website or digital services;
(e) from participating organisations, service providers, care teams, professionals, pilot partners or other third parties where you have authorised the disclosure, where they are permitted to disclose the data to us, or where collection, use or disclosure without consent is permitted or required by law; and
(f) from publicly available sources, where permitted by law and relevant to our interaction with you or your organisation.
4. Personal Data of Other Individuals
If you provide personal data relating to another individual, including a person living with dementia or suspected dementia, family member, domestic helper, caregiver, employee, resident, client or patient, you represent and warrant that you have the authority to do so and, where required, have obtained any necessary consent or authorisation for us to collect, use and disclose that personal data for the purposes described in this Privacy Policy.
If the individual lacks capacity to provide consent, you should only provide their personal data if you are legally authorised, reasonably responsible for their care, or otherwise permitted to do so under applicable law.
We may require reasonable confirmation of your authority. We may suspend, limit or refuse processing where we reasonably believe that personal data has been provided without proper authority or in a way that may create safety, privacy, legal or ethical concerns.
You should not disclose more personal data about another individual than is reasonably necessary for the support, service, pilot or interaction requested.
5. Purposes for Which We May Collect, Use and Disclose Personal Data
We may collect, use and disclose personal data for one or more of the following purposes:
(a) to provide, operate, maintain and improve our website, services, resources, pilots, programmes and digital tools, including JUMI;
(b) to verify users, manage access, link conversations and support continuity across interactions;
(c) to respond to enquiries, requests, applications, feedback, complaints and support needs;
(d) to understand the situation described to us and provide relevant education, support, care navigation, suggested next steps, resources or service recommendations;
(e) to generate responses, summaries, support outputs, handover notes, continuity records, care-profile notes or other materials requested through our services;
(f) to create, update and maintain JUMI care-profile, memory and continuity records so that support can be more relevant across interactions;
(g) to arrange, manage and provide demos, caregiver support sessions, care navigation sessions, interviews, pilot activities, surveys, events, feedback exercises or related services, including by recording, transcribing, reviewing and analysing sessions where notified and consented to or otherwise permitted by law;
(h) to communicate with you about your enquiry, requested service, pilot participation, account, updates to our services, safety notices, administrative matters or other service-related matters;
(i) to monitor, review and improve the quality, usefulness, consistency, safety and reliability of our services and digital tools;
(j) to conduct safety review, safeguarding review, escalation review, incident review, audit, troubleshooting, testing and service-quality activities;
(k) to secure, maintain, troubleshoot, audit and improve our website, systems, infrastructure and digital tools;
(l) to analyse how users interact with our services, including through analytics, service review, usage analysis and product development;
(m) to develop, test, evaluate and improve JUMI and other digital or AI-supported tools, subject to the safeguards described in this Privacy Policy;
(n) where you have requested or consented to receive them, or where otherwise permitted by law, to send you updates, newsletters, invitations, resources, announcements or information about DementiaCare Connect, JUMI or our services;
(o) to manage events, pilots, partnerships, investor enquiries, media enquiries, customer relationships and business operations;
(p) to protect the safety of users, caregivers, persons receiving care, staff, contractors, professionals and others, including for safeguarding, escalation and risk management purposes;
(q) to investigate suspected fraud, misuse, unlawful activity, security incidents or breaches of our terms, policies or agreements;
(r) to comply with applicable laws, regulations, codes of practice, lawful requests, court orders, regulatory requirements, professional obligations or dispute-resolution processes;
(s) in connection with an actual or proposed investment, financing, restructuring, merger, acquisition, transfer or sale of assets; and
(t) for any other purpose notified to you at the time of collection, or that is reasonably related to the above purposes.
6. JUMI, AI-Supported Tools and Memory Features
JUMI is intended to provide non-emergency dementia caregiving support, education, care navigation and practical guidance. JUMI does not provide emergency response, medical diagnosis, medical treatment or a substitute for professional clinical judgement.
Where you use JUMI or any other AI-supported tool made available by us:
(a) personal data you provide may be processed by automated systems to generate responses, summaries, support outputs, suggested next steps or recommendations;
(b) JUMI may create, update and retain care-profile notes, memory records, episode summaries, recurring patterns, prior-chat summaries, safety flags, handover context and other continuity records to help provide more relevant support across conversations;
(c) family names, caregiver names, helper names, relationship roles and care-team context may be used where you provide them, so that JUMI can understand who is involved in the care situation;
(d) mobile numbers, email addresses or other contact identifiers may be used for account identification, access management, OTP verification, user lookup, session linking and continuity support;
(e) authorised personnel, contractors, service providers or professionals may review certain interactions, summaries or records where reasonably necessary for service delivery, safety review, quality assurance, troubleshooting, product improvement, pilot evaluation or compliance;
(f) responses and outputs may depend on the completeness and accuracy of the information provided by you or others;
(g) JUMI may not always identify errors, omissions, changes in circumstances, emergencies or risks; and
(h) you remain responsible for exercising judgement and seeking appropriate professional, in-person or emergency help where needed.
Unless expressly stated otherwise, JUMI is not a human-monitored emergency line. We do not guarantee real-time human review of messages submitted through JUMI, website forms or general contact channels.
7. AI Improvement, De-Identification and Anonymisation
We may use information generated through or submitted to our services for analytics, internal research, quality assurance, safety review, service improvement, and the development, testing, evaluation and improvement of JUMI and other digital or AI-supported tools.
Where information remains capable of identifying an individual, including pseudonymised or de-identified information that can reasonably be re-linked to an individual, we will continue to treat it as personal data and protect it in accordance with this Privacy Policy and the PDPA.
We may use aggregated or anonymised information that no longer identifies an individual for purposes including analytics, internal research, service improvement, product development, safety review, benchmarking, evaluation, publication of general insights and development of AI-supported tools.
We may process directly identifiable personal data through JUMI and our service providers where necessary to provide, personalise, secure and improve our services, including maintaining care-profile, memory and continuity records. This operational processing is separate from AI model training.
We do not intentionally use directly identifiable personal data to train third-party public or general-purpose AI models unless we notify you and obtain any consent required under applicable law.
Where personal data is processed by third-party AI or technology service providers, those providers process such data as our service providers and are subject to applicable contractual, confidentiality and data protection obligations.
Where we use de-identified, aggregated or anonymised information, we will take reasonable steps to reduce the risk of re-identification.
8. Cookies, Analytics and Similar Technologies
We may use cookies, analytics services, pixels, tags, server logs and similar technologies to improve website functionality, understand traffic and usage patterns, remember preferences, troubleshoot issues, secure our services and enhance user experience.
These technologies may collect information such as IP address, browser type, device information, pages visited, time spent on pages, referral source and usage patterns.
You may adjust your browser settings to manage or disable cookies. However, doing so may affect the functionality of parts of our website or services.
If we deploy cookies or tracking technologies that require additional consent under applicable law, we will seek consent where required.
9. Disclosure of Personal Data
We may disclose personal data where reasonably necessary for the purposes described in this Privacy Policy, including to:
(a) our employees, contractors, consultants and authorised personnel on a need-to-know basis;
(b) technology and operational service providers that support our website, JUMI and business operations, including hosting, cloud storage, databases, analytics, communications, email, messaging, scheduling, forms, transcription, video, IT, cybersecurity, customer support, payment processing and AI-related service providers;
(c) allied health, advisory, counselling, care navigation, caregiver support or other professionals engaged by us, introduced through us, involved in a pilot, or requested by you through our services, where applicable;
(d) participating care teams, clinics, senior living operators, home care or nursing providers, pilot partners, enterprise customers or institutional partners, where the relevant programme, pilot, agreement, consent notice or service arrangement contemplates such sharing;
(e) a participating organisation through which you access our services, but only to the extent reasonably necessary to administer the programme, provide agreed reporting, support service delivery, comply with an agreement, protect safety, or as otherwise notified to you. Unless otherwise notified or consented to, we do not disclose sensitive conversation content or detailed care information to an employer or sponsor merely because they arranged access to the service;
(f) our professional advisers, including lawyers, accountants, auditors, insurers and compliance advisers;
(g) regulators, public agencies, law enforcement authorities, courts, tribunals or other authorities where required or authorised by law;
(h) parties involved in an actual or proposed investment, financing, restructuring, merger, acquisition, transfer or sale of assets; and
(i) any other person or organisation where you have consented to the disclosure, where disclosure is reasonably necessary to protect safety, respond to emergencies, investigate misuse, protect rights, or where permitted or required by law.
Where third-party service providers process personal data on our behalf, we require them to process such data subject to appropriate confidentiality, security and data protection obligations.
10. Third-Party Sites, Services and Platforms
Our website, communications or services may contain links to third-party websites, tools, platforms, booking systems, communications channels, resource providers or professional services.
We are not responsible for the privacy, security, content, availability or practices of those third parties. You should review their policies and terms separately.
If you communicate with us through third-party messaging, social media, video, form, email or collaboration platforms, your use of those platforms may also be subject to the third party’s own terms and privacy practices.
11. Marketing Communications
Where you have requested or consented to receive communications from us, or where we are otherwise permitted by law, we may send you updates, newsletters, invitations, resources or information about DementiaCare Connect, JUMI, events, pilots, partnerships or services.
You may opt out of marketing communications by using the unsubscribe instructions provided in the communication, where available, or by contacting us. We may still send non-marketing communications relating to services, safety, administration, pilots, transactions or legal matters.
12. Withdrawal of Consent
Where we rely on your consent to collect, use or disclose personal data, you may withdraw that consent by contacting us using the details in section 20 below.
Please note that if you withdraw consent, we may not be able to continue providing some or all services to you. This may include JUMI memory, continuity records, personalised support, pilot participation, caregiver support sessions, care navigation sessions, follow-up communications or other services that depend on the relevant data.
Withdrawal of consent does not affect our right to continue to collect, use or disclose personal data where such collection, use or disclosure without consent is permitted or required by law.
13. Access, Correction and Deletion Requests
You may request:
(a) access to personal data we hold about you, or information about how we have used or disclosed your personal data;
(b) correction of personal data we hold about you; or
(c) deletion of personal data we hold about you.
Requests should be submitted using the contact details in section 20 below. We may require reasonable information to verify your identity and authority before processing any request, especially where the request relates to another individual or a care recipient.
We may charge a reasonable administrative fee for an access request where permitted by law. We will inform you in advance if such a fee applies. We do not charge a fee for correction requests.
A deletion request may not result in complete deletion in all cases. We may retain certain information where required or permitted by law, or where reasonably necessary for legal, regulatory, safety, audit, fraud prevention, dispute resolution, record-keeping, business continuity or legitimate operational purposes.
Where a request concerns JUMI memory, care-profile records or episode summaries, deletion or correction may affect JUMI’s ability to provide continuity or personalised support.
14. Accuracy of Personal Data
We generally rely on personal data provided by you, your authorised representative, participating organisations, care teams, service providers or other authorised sources.
You should ensure that the personal data you provide is accurate, complete and not misleading, and that you update us if it changes.
Because caregiving situations can change quickly, JUMI outputs, support summaries and recommendations may become less relevant if the underlying information is incomplete, inaccurate or outdated.
15. Protection of Personal Data
We implement reasonable administrative, physical and technical measures to protect personal data in our possession or under our control against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.
Such measures may include access controls, authentication controls, secure hosting, encryption where appropriate, logging and monitoring, internal confidentiality obligations, staff and contractor access restrictions, vendor management controls and security review processes.
However, no method of transmission over the internet or electronic storage is completely secure. While we take reasonable steps to protect personal data, we cannot guarantee absolute security.
16. Data Breaches
If a data breach occurs, we will take reasonable steps to contain, assess and remediate the incident.
Where required under applicable law, including the PDPA, we will notify the Personal Data Protection Commission of Singapore and affected individuals in accordance with applicable legal requirements.
17. Retention of Personal Data
We retain personal data only for as long as it is reasonably necessary to fulfil the purposes for which it was collected, or as required or permitted by law.
We may retain personal data for legal, regulatory, audit, fraud prevention, safety, dispute resolution, record-keeping, product integrity, business continuity, service-improvement or pilot-evaluation purposes.
JUMI memory, care-profile records, episode summaries and continuity records may be retained for as long as reasonably necessary to provide continuity of support, maintain safety, support the relevant pilot or service, comply with legal or contractual obligations, or fulfil the purposes described in this Privacy Policy.
Where appropriate, we may delete, aggregate, de-identify or anonymise information so that it can no longer reasonably be associated with an identifiable individual.
18. Transfers of Personal Data Outside Singapore
Your personal data may be stored or processed outside Singapore where our service providers, technology vendors, contractors, professional advisers, operational partners or infrastructure providers are located.
Where we transfer personal data outside Singapore, we will take reasonable steps to ensure that the transferred personal data receives a standard of protection that is at least comparable to the protection under the PDPA.
19. Business Transfers
If we are involved in an actual or proposed investment, financing, restructuring, merger, acquisition, transfer, sale of assets or similar transaction, personal data may be disclosed to relevant parties and advisers where reasonably necessary for that transaction, subject to appropriate confidentiality and data protection safeguards where applicable.
20. Data Protection Officer
If you have any questions, feedback or requests relating to this Privacy Policy or our personal data protection practices, including requests to withdraw consent, access, correct or delete personal data, you may contact our Data Protection Officer at:
Email: dpo@livelongerbetter.today
For general enquiries, you may contact us at:
Email: hello@dementiacareconnect.com
We may require reasonable information to verify your identity and authority before processing your request.
21. Changes to this Privacy Policy
We may amend this Privacy Policy from time to time. Any updated version will be posted on our website with the revised “Last Updated” date.
Your continued use of our website or services after any update constitutes your acknowledgement of the updated Privacy Policy to the extent permitted by law.
Effective Date: 1 June 2026
Last Updated: 1 June 2026